A View from the Outside

So I’ve finally gotten settled back to normal life after a brief trip to Dallas for Super Bowl XLV.  During my four day stay, I had the privilege of making the acquaintance of many interesting individuals, including but not limited to current and former pro athletes and many mothers and fathers of NFL players.

I am not an athlete, so being thrust into this world is an amazing experience for a long time fan of professional sports.  With this said, one of the most phenomenal things I’ve been able to witness is the kindness and devotion of these men and women.  It’s been awesome to see that these athletes, who Americans and people across the world revere for their awesome skill, talent, and celebrity, are everyday people.  These men and women in my experience have been genuinely humble and a lot of fun to be around.  I had the honor of watching the Super Bowl at a viewing party hosted by NFL wives and mothers.  The thing that stands out most in my mind was not the great game between the Steelers and the Packers, but rather that at the first sight of a scuffle between players on the field, the mothers, wives, fathers, and players immediately acted distraught.  The level of sportsmanship in the room was astounding.  These are undoubtedly some of the biggest fans and supporters of the NFL and they happen to be some of the most outspoken proponents of fair play and general enjoyment of the sport.

It has been a truly humbling and gratifying experience to surround myself with these people for a short period.  If I could leave you with one important thing for consideration it is this: although some athletes receive negative attention, this cross section is only a small portion of the whole.  Sports are comprised of professionals who gained success through hard work and great support from loving parents/fans - with these elements any man or woman can achieve his or her dreams.


We wanted to let everyone know what’s going on behind the scenes at UAF so here’s a short run down:

- We’re looking forward to attending events in Dallas over the week and weekend of the Super Bowl

- The Shad Ireland Foundation Music Initiative is coming to Memphis in March and UAF has been busy helping with event preparation

- We’re working to finalize our own 3rd Annual Charity Weekend and Athlete of the Year award ceremony coming to NYC in April

- We’re continuing our search for more athletes and are honored for those who have joined us in helping make our communities better

- We’ve launched both our website and our personal channel (pic.tv/uaf) over the internet in one of the newest means of public impact

Just some simple marketing campaigns trying to generate some interest in UAF and our events.  Let us know what you think!

Screen cap of the new website.  Check it out.

Screen cap of the new website.  Check it out.


Jason Kidd, player for the Dallas Mavericks, puts on a special basketball clinic for 75 Special Olympic athletes.


Slideshow of Charitable Athletes


Reggie and Ray Lewis at Charity Weekend Gala this summer in Atlanta.

Reggie and Ray Lewis at Charity Weekend Gala this summer in Atlanta.

If we come together we have the ability to influence others and to promote the right strategies to influence change.
Reggie Howard

Step 2: Let people know why you’re here

UAF was created in the summer of 2010 under the direction of former NFL player and philanthropist Reggie Howard.  Due largely to the success Reggie experienced as part of Memphis’s “Phenomenal 4”, he saw an opportunity to create a foundation that would unify athletes under specific causes for better returns on their philanthropic endeavors.  UAF, however, is not just for pro athlete foundations and community initiatives.  It’s for the athletes too.

Did you know studies have shown that 60% of NBA players are bankrupt within 5 years of retiring from the sport, and 78% of NFL players are bankrupt or in financial stress within 2 years of retiring?

Shocking.  I know.  UAF is here to help lower these statistics with professional financial seminars, brand management workshops, and other summits on how to responsibly manage life after sports.

Click the link below to learn more about Reggie and what drives his vision.